Email remains to be among the best marketing tools you can use to improve returns for your business. With the right strategy, you can nurture leads and increase sales because email offers easy acquisition, awareness, retention and eventual conversion of customers. With the right software, you can create email lists, send out messages to relevant contacts and even use templates to put together an email marketing campaign that brings you good rewards.
When it comes to email marketing software, there is abundance, but when you know what features matter most in a solution then you will manage to select software that works for your business goals. Not all software options are designed to function the same way and hence some will be better than others in terms of overall performance. Here are a few of the most important features that the best email marketing software should have.
1. CRM integration
Automating marketing processes offer lots of advantages and this is something you should be able to achieve with the right software. Customer relationship management should be easy to integrate using the software so you can align marketing and sales for campaigns that are effective in bringing strong ROI. Interacting with customers helps you discover lots of things so you can offer them what they expect from your marketing. Proper CRM integration makes real-time data updates easy and ensures that all your records remain up to date for upcoming campaigns for that matter. Check to see that the software’s API makes this kind of integration possible.
2. Visual customization
The truth is that people decide to read or ignore email content depending on how it looks. When looking for good email marketing software, it should offer attractive visuals so that you can put together a campaign targeted audience will love reading. Drag and drop functionality, pre-designed templates, photo editing features, and responsive design are some of the important aspects when it comes to visual editing on your software. With the features, you will not need to redesign newsletters every time you need to communicate with your customers and potentials. The right software will eliminate hard work and makes it possible for you, create a campaign design that is a winner from the word go.
3. Reports and analytics
An overview of email marketing campaign performance is of great importance. This is the only way you will be in a position to know what metrics are bringing on positive results and what is not working. You put together a campaign with hopes it meets your goals and your email marketing software should help you keep track of what matters most. Using software analytics, you can see devices subscribers are using to read the emails, whether they print, forward or delete the emails, how long they take reading your content and even what email contents receive the most clicks. With such insights, you will be able to optimize email campaigns in such a way that the overall results are improved.